Online Marketing Tips for Virtual Assistants
As a Virtual Assistant, you may perform many different tasks for your clients. Depending on your niche, you could offer proofreading, customer service, social media management, web site design and maintenance, setting up teleclasses, sending out newsletters and more. As a virtual business, your primary promotional strategy is online marketing. But, unless you’re a marketing specialist, you may be at a loss as to how to go about it. Start with these 4 tips and you will be well on your way.
1. Establish your niche market.
Many virtual assistants who are just starting their own businesses try to take on everyone as their target market. While you may think that limiting your target market will limit business, it will actually help you create a better marketing message, acquire clients faster, and ultimately, be more successful in your business. Think of it this way, how can you develop effective marketing strategies and tools without knowing who you’re targeting?
2. Have A Professional Web Site.
Since you are offering professional virtual assistance services, it is fitting that your web site has a professional image. The only time you should do your own website design, is if that is your specialty. In my work with entrepreneurs, I have experienced several situations where not hiring someone who is trained and experienced ends up costing double or triple in the long run. Your website is not the place to cut corners! You often only get one chance to make a first impression.
3. Explain What You Do.
Not everyone is familiar with the term virtual assistant. Make sure that you explain what it is, and what services you provide. Telling your prospective clients about your services will make it easier for them to understand what you do. Of course, you can start with Wikipedia’s definition: “A virtual assistant is generally self-employed and provides professional administrative, technical, or creative (social) assistance to clients remotely from a home office.” But you should expand on that and include the specific tasks you manage for your clients.
4. Start blogging consistently and promote your blog.
A business blog is an excellent tool to demonstrate your expertise, let the world know about your virtual assistant business, as well as your services, and tell your target customers why they should do business with you, rather than your competitor. A business blog is also a great tool for attracting potential customers to your blog and your web site. Learn more about blogging to attract your target audience here.
Use these four tips to take your virtual assistant business to the next level. The internet is often the only venue VA’s use to promote their business. This makes sense because you can serve clients around the world. Make sure your use internet marketing techniques to promote your virtual assistant business.
About the Author:
Karen Repoli, is a successful entrepreneur with over 9 years of experience in content marketing and online business systems. She launched her company, HIT Virtual in 2007. Her practical, proven systems helps entrepreneurs accomplish their business goals. She is the author of several books, ebooks and white papers. Her blog consistently delivers timely, relevant information to her audience. Karen is the Charleston Internet Business Examiner on Examiner.com, a top 100 website, reaching over 37 million unique visitors a month. Visit Karen’s website: hitvirtual.com